Job Description

+ Executes global Product Marketing strategy, communicating campaign plans to stakeholders, and managing projects in Workfront (tool) for timely deliverables.

+ Assist in executing multi-channel demand generation campaigns across digital, paid media, email, content marketing, events, webinars, SEO, and ABM.

+ Track, analyze, and optimize campaign performance to improve ROI, engagement, and pipeline metrics marketing based on investments.

+ Help maintain marketing automation, CRM, and reporting workflows to ensure accurate tracking and attribution

+ Understand competitive landscape and drive demand.

+ Executes client acquisition and cross-selling strategies to grow pipeline and sales.

+ Supports market and trend research to identify new opportunities and ensure product messaging is properly targeted.

+ Gathers insights from PowerBI and other sources to influence business decisions and shape Product Marketing strategy.
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