Product Marketing Manager

Product Marketing Manager (Healthcare SaaS)

About the Role

We are seeking a Product Marketing Manager to drive go-to-market (GTM) strategy, partnerships, and market expansion for our SaaS solutions. This role will own messaging, positioning, field marketing, and alliances to ensure our products win in the healthcare SaaS market.

Responsibilities

• Lead GTM strategy for assigned product.
• Develop positioning, messaging, and value propositions for healthcare SaaS buyers.
• Build and manage partnerships and alliances with ecosystem partners, resellers, and industry associations.
• Drive field marketing initiatives including webinars, events, trade shows, and local campaigns to support regional growth.
• Collaborate with Sales and Partnerships teams to co-create campaigns and joint GTM activities.
• Create sales enablement materials: battlecards, presentatio...