Product Marketing Manager, Performance (Toronto)

About Sentry

Sentry is a performance and error monitoring platform that helps developers build better software faster. With over 90,000 organizations using our tools—including Disney, Microsoft, and Atlassian—we focus on helping teams spend less time fixing bugs and more time building products.

Responsibilities

• Own the end‑to‑end go‑to‑market strategy for Sentry’s performance monitoring product.
• Create clear, benefits‑driven messaging that resonates with the developer audience.
• Serve as the voice of the customer: gather developer needs, pains, and dreams to shape product positioning and differentiation.
• Partner with Sales Engineers to develop educational content that motivates developers to adopt and activate the product.
• Plan and coordinate product launches across multiple channels to grow awareness and engagement.
• Design and execute value‑based campaigns, monitoring industry trends to inform product and en...