Job Description

Key Responsibilities

Brand & Product Positioning

  • Define and execute brand messaging and programme positioning for each AAFT school, tailoring value propositions to diverse learner personas.
  • Map and articulate Points of Parity (POPs) and Points of Difference (PODs) for AAFT's programmes vs. competitors.
  • Create and maintain feature comparison tables for use across landing pages, brochures, and sales collaterals.

  • Competition Analysis

    • Conduct detailed competitor benchmarking across each vertical (e.g., Whistling Woods for Cinema, Pearl Academy for Fashion, etc.)
    • Extract insights around pricing, curriculum, placements, and faculty to refine AAFT's communication strategy.

  • Call Quality & Sales Support

    • Regularly listen to counsellor cal...

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