Product Marketing Manager

Product Marketing Manager

Location: Ho Chi Minh City
Reporting to: Chief Marketing Officer (CMO)

ROLE OVERVIEW

The Product Marketing Manager (PMM) will act as the voice of the customer, focusing on Micro SMEs and SMEs. This role is critical in driving go-to-market (GTM) strategy, defining the product narrative, and building foundational growth channels. The position places strong emphasis on partnership development (banks, financial partners) and sales enablement within an early-stage B2B SaaS environment.

KEY RESPONSIBILITIES

1. Product Marketing & Go-To-Market Strategy

• Develop, own, and champion product positioning, value propositions, and the core product narrative of Finan.
• Design and execute comprehensive GTM strategies and launch plans for new products and features across all stages of the product lifecycle.
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