Job Description
Develop annual marketing plans and co-ordinate their successful implementation and to grow the long-term sales, profit and market share position for assigned products.
Achieve sales, margin and market share annual goals for the assigned products.Prepare and develop marketing objectives, advertising and promotion and ensure their execution. Evaluate the practicality and potential of new products and market development.Analyzes and defines customers and market requirements and trends.Develop, implement and update product training and competitor information intelligence to sales force on an ongoing basis.Develop annual sales volume and profit forecasts, pricing and expense budgets. Participate in planning sales promotion and advertising in support of existing products, and determine market strategies and sales tactics to achieve product objectives.Develop methods of field-testing promotional programs to determine cus...
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