Job Description
Role Purpose
- Drive adoption of medical device technologies to improve procedural outcomes and enable portfolio pull-through across IC.
- Lead marketing strategies for IC portfolios to optimize procedural success and enable therapy adoption.
Key Responsibilities
- Develop annual marketing plans for IC portfolio, aligned with global positioning.
- Drive training programs and competency development for atherectomy and thrombectomy devices.
- Create messaging and toolkits emphasizing interventional cardiology brands algorithms and clinical benefits.
- Support sales with education on device selection and complication mitigation.
- Organize procedural workshops and physician education events.
- Collaborate with business unit and commercial leads to design bundled solutions and val...
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