Product Manager - EV Strategy

Job Overview

Product Manager – EV Strategy (Full‑time) based in Dubai, United Arab Emirates. The role focuses on electric mobility brands (BYD and Polestar) within Al‑Futtaim Automotive, supporting product strategy, customer insight, pricing, competitive analysis, launch readiness, and portfolio performance.

Key Responsibilities

• Lead the execution of the product strategy for BYD within Al‑Futtaim Electric Mobility while supporting wider electric vehicle portfolio priorities.
• Act as the voice of the UAE customer by translating buyer needs, market behavior, and product feedback into clear product actions.
• Define target segments and core customer personas for each model in the BYD and Polestar lineup.
• Manage the full product lifecycle across assigned electric vehicle models, ensuring updates remain aligned with technology trends, market expectations, and customer feedback.
• Shape grade walk, specification strategy, pri...