Product Lead, D2C

Overview

Supercell is building direct relationships with players through the Supercell Store and other direct-to-consumer (D2C) products. D2C is a significant element of each game’s P&L, and central to Supercell’s mission to create great games that as many people as possible play for years and remember forever. We are embedding a dedicated D2C owner inside each game team and are looking for a Product Lead, D2C to take full ownership of a single game's direct-to-consumer business. The role sits inside the game team and collaborates with leadership to grow the game’s D2C success.

What You'll Be Doing

• Own the game's D2C strategy and growth, including defining targets, growth pillars, and concrete initiatives to move the numbers.
• Be accountable for KPIs such as D2C revenue share, conversion, retention, and top-of-funnel metrics; review performance with game leadership and adjust based on data.
• Design A/B tests, collaborate with Analytic...