Job Description

Overview

The Product Launch Manager will be a pivotal member of a new car brand, responsible for leading the end-to-end planning and execution of all new model launches. This role requires a highly organised and proactive individual who can effectively coordinate across multiple departments to ensure successful market entry for our new vehicles.

Responsibilities

Launch Planning & Leadership: Lead and manage the cross-departmental planning process for all new model launches, ensuring alignment and timely execution across sales, marketing, aftersales, training, and PR.

Go-to-Market Implementation: Plan, develop, and implement comprehensive go-to-market strategies and processes for new vehicles, including but not limited to:

  • Homologation and compliance requirements in coordination with relevant teams.
  • Management of launch timelines and critical path activities.

Product Content Development:...

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