Job Description
Lead product and lifecycle marketing for Everand and Fable at Scribd, Inc., utilizing your expertise in campaign execution and strategy in a flexible work environment. Drive engagement and growth through innovative ideas tailored to passionate readers.
As a senior individual contributor, you will spearhead marketing strategies for Scribd's audiobook and book-tracking products. This role requires a strong self-starter who thrives on shaping narratives and executing impactful campaigns across various platforms. You will collaborate closely with the lifecycle team to ensure messaging aligns with brand objectives while contributing to overall product growth.
Key Responsibilities:
• Own messaging and positioning for Everand and Fable
• Lead go-to-market strategies for new features
• Build and ship campaigns in Iterable
• Collaborate on brand communications and member engagement
• Define metrics and report on campaign success
...
As a senior individual contributor, you will spearhead marketing strategies for Scribd's audiobook and book-tracking products. This role requires a strong self-starter who thrives on shaping narratives and executing impactful campaigns across various platforms. You will collaborate closely with the lifecycle team to ensure messaging aligns with brand objectives while contributing to overall product growth.
Key Responsibilities:
• Own messaging and positioning for Everand and Fable
• Lead go-to-market strategies for new features
• Build and ship campaigns in Iterable
• Collaborate on brand communications and member engagement
• Define metrics and report on campaign success
...
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