Job Description
The Product & Growth Content Specialist plays a key role in shaping high-impact, conversion-driven messaging across SPYPOINT & VOSKER’s ecosystem bridging marketing, product, and user experience.
Working under the strategic direction of the Director – Brand & Communications, this role focuses on executing and optimizing content across critical performance touchpoints, including advertising, eCommerce, CRM, and digital product interfaces.
The role ensures messaging is clear, compelling, and aligned with established brand narratives and UX writing principles translating product features into effective, user-centric communication that drives acquisition, conversion, and retention.
Key Responsibilities
Conversion Copywriting
- Write and optimize campaign, promotional, and digital ad copy across channels
- Execute A/B testing initiatives and iterate based on performance insights<...
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