Job Description

Roles and Responsibilities:

Campaign Operations & Execution

  • Build and manage complex, multi-touch engagement programs (Nurtures) using Marketo’s Smart Campaign logic.
  • Setup and optimize email assets, landing pages, and forms, ensuring mobile responsiveness and brand consistency.
  • Implement A/B testing on subject lines, CTAs, and layout to drive continuous performance lift.

    •  Lead Management & Lifecycle

  • Manage the Lead Scoring model to ensure high-quality leads are passed to Sales at the right time.
  • Oversee the Marketo-Salesforce (SFDC) sync, monitoring for errors and ensuring data flows correctly between both platforms.
  • Manage lead routing, data normalization, and list segmentation for hyper-targeted campaigns.

    •  Reporting & Analytics

  • Build and maintain performance dashboards to track MQLs, conversion rates, and campaign ROI.
  • Provide actionable insights to the Marketing team bas...

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