Prepress Specialist

Overview

SEO & SEM Specialist – Guelph, ON. Wurth Canada is a high-performance organization built on humanistic values—achievement, trust, respect, integrity, accountability, and affiliation. We are looking for a SEO and SEM Specialist with experience driving search optimization in a B2B environment.

Reporting to the Sr. Digital Marketing Manager, you will be responsible to:

• Lead and execute SEO and on-site search initiatives to improve organic visibility, search rankings, product discoverability, and overall customer experience across the eCommerce platform.
• Optimize product pages, category structures, metadata, search rules, filtering, and on-site content using keyword research, SEO best practices, and customer intent insights to drive traffic, engagement, and conversion.
• Assist in developing and implementing strategies to improve brand visibility and discoverability across AI-driven search experiences, including ChatGPT, Google AI ...