Job Description

PR Deliverables:

1) Pre-Launch Strategy & Execution

  • Messaging framework & press kit creation
  • Influencer and journalist seeding
  • Thought leadership placements (if feasible)
  • Buzz creation on relevant digital platforms

2) Launch Event Planning, Execution & Management

  • Media invites & RSVPs
  • On-ground PR handling
  • Coordination with speakers, moderators, and media attendees
  • Press release drafting and distribution
  • Media kits, signage, and logistics support

3) Post-Launch PR & Coverage

  • Feature stories, interviews, and op-eds
  • TV and digital news coverage
  • Print coverage in leading business & health publications
  • Influencer amplification and content recap

Proposal Requirements:

  • Strategic approach
  • Timeline and milestones
  • Suggested media...

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