PR & BTL Marketing Executive - UAE (Automotive)

About the Role

An established organization is seeking a PR & BTL Marketing Specialist to support brand visibility, engagement, and lead generation through public relations and below-the-line (BTL) initiatives. The role is responsible for planning and executing on-ground activations, events, sponsorships, and PR activities aligned with the overall marketing strategy.

Key Responsibilities

• Develop and execute PR and BTL plans to support brand, product launches, and key campaigns across the UAE.
• Manage events, roadshows, exhibitions, and in-mall/field activations, ensuring on-brand execution and strong ROI.
• Coordinate with agencies and vendors for production, logistics, branding materials, and activation staffing.
• Draft and localize press releases, statements, and media materials in coordination with the central marketing/PR team.
• Build and maintain relationships with media, influencers, and partners to secure coverage...