PPC Specialist - PH

This is a remote position.

We are seeking a highly skilled PPC Specialist with proven expertise in both Bing Ads, Meta, and Google Ads. The PPC Specialist will be responsible for planning, executing, and optimizing paid search campaigns focused on generating qualified inbound calls and form submissions for plumbing services.

Responsibilities

• Plan, launch, and manage PPC campaigns across Bing / Ads and Google Ads focused on lead generation.
• Conduct keyword research, audience targeting, and competitor analysis to identify new growth opportunities.
• Write, test, and refine ad copy to maximize CTR and conversion rates.
• Optimize campaigns daily for CPL, CPA, ROAS, and lead quality.
• Set up and manage conversion tracking, UTMs, and analytics integrations.
• Perform A/B testing on ad creatives, bidding strategies, and landing pages.
• Monitor campaign performance and provide weekly and monthly performance report...