Job Description
We are looking for a data-driven Senior Performance Marketing Specialist with deep expertise in Google Ads and LinkedIn Ads. You will be responsible for driving high-quality leads in the America region, scaling paid campaigns, improving attribution accuracy, and maximizing ROI across channels. This role requires strong executional skills, advanced tracking knowledge, and hands-on experience with marketing automation platforms.
Key Responsibilities
Key Responsibilities
- Strategize, execute, and optimize Google Ads and LinkedIn demand-generation campaigns
- Manage large monthly budgets with a strong focus on pipeline growth and measurable ROI
- Set up accurate tracking using Google Tag Manager, attribution models, and conversion pixels
- Implement A/B testing for messaging, creatives, and landing experiences
- Partner with content, design, and sales teams to align on ICP, targeting, and campaign funnels
- Develop performance dashboards ...
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