Job Description
This is a remote position.
We are seeking a highly skilled PPC Specialist with proven expertise in both Bing Ads (Microsoft Advertising) and Google Ads. This role focuses on creating, optimizing, and scaling paid campaigns that drive lead generation for our towing and roadside assistance operations. The ideal candidate has deep analytical skills, a strong sense of strategy, and hands-on experience managing large PPC budgets for service-based businesses.
We are seeking a highly skilled PPC Specialist with proven expertise in both Bing Ads (Microsoft Advertising) and Google Ads. This role focuses on creating, optimizing, and scaling paid campaigns that drive lead generation for our towing and roadside assistance operations. The ideal candidate has deep analytical skills, a strong sense of strategy, and hands-on experience managing large PPC budgets for service-based businesses.
- Plan, launch, and manage PPC campaigns across Bing Ads and Google Ads focused on lead generation.
- Conduct keyword research, audience targeting, and competitor analysis to identify new growth opportunities.
- Write, test, and refine ad copy to maximize CTR and conversion rates.
- Optimize campaigns daily for CPL, CPA, ROAS, and lead quality.
- Set up and manage conversion tracking, UTMs, and analytics integrations.
- Perform ...
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