PPC Manager

About the Role:

We are looking for an experienced PPC (Pay-Per-Click) Manager to lead our paid advertising efforts and drive high-quality traffic to our digital platforms. The PPC Manager will be responsible for planning, implementing, and optimizing paid ad campaigns across various channels such as Google Ads, social media platforms, and more. The ideal candidate has in-depth knowledge of paid search, display advertising, and a data-driven approach to maximize ROI.

Key Responsibilities:

• Develop, implement, and manage PPC campaigns across platforms like Google Ads, Bing Ads, and social media.
• Conduct keyword research, competitor analysis, and ongoing bid management to optimize campaign performance.
• Analyze campaign data and create detailed performance reports to track metrics such as CTR, CPC, CPA, and overall ROI.
• Collaborate with the marketing and content teams to create compelling ad copy, lan...