PPC Expert

About the Role

We are seeking an experienced PPC Executive with strong expertise in paid advertising, social media strategy, and campaign optimisation. This role focuses on driving measurable growth through Meta Ads, Google Ads, and paid social campaigns, while collaborating closely with content, design, and product teams.

SEO experience is not a priority—we are looking for someone who excels in performance-focused, data-driven advertising.

Key Responsibilities

Plan, execute, and optimize performance marketing campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).

Develop paid social strategies aligned with broader marketing goals and content calendars.

Build full-funnel campaign strategies across awareness, consideration, and conversion.

Conduct audience segmentation, create and optimize custom & lookalike audiences.

Manage campaign budgets, forecasting, pacing, and repo...