Job Description
Job Title:
PPC Analyst
Salary Range:
PKR 100,000 – 120,000
Location:
Onsite – Bahria Town, Lahore
Working Hours:
6:00 PM to 3:00 AM (Monday to Friday)
Job Overview
We are seeking a results-driven PPC Analyst to manage, optimize, and scale paid advertising campaigns. The ideal candidate will have strong expertise in ad ranking components, distribution models, and conversion optimization, with hands-on experience in Smart Bidding and Performance Max (PMax) campaigns.
Key Responsibilities
- Manage and optimize PPC campaigns across Google Ads and relevant paid platforms
- Analyze and improve Ad Rank components including bid strategy, quality score, and ad relevance
- Implement and refine distribution models to maximize reach and efficiency
- Continuously monitor and enhance conversions through data-driven optimization
- Create, manage, and optimize Smart Bidding strategies (tCPA, tROAS, Maximize ...
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