Posting Job Title Innovation Marketing Manager

Job Posting

Summary

The Innovation Marketing Manager supports the development and execution of Marketing strategies for new product innovations across the Wonderbrands portfolio. This role is responsible for transforming innovation concepts into successful market launches by defining the optimal brand strategy, positioning, target consumer, customer value proposition, and go-to-market approach. In partnership with the Insights team, this individual will lead research to identify consumer needs, emerging trends, and whitespace opportunities that inform Wonderbrands' innovation pipeline and long-term growth strategy. Working closely with Innovation, Brand Marketing, Sales, Category Management, R&D, and Operations, they will translate insights into commercially viable opportunities and support the successful launch of new products that drive sustainable business growth. A key focus of the role is partnering with the Sales organization to develop cus...