Job Description

Responsibilities

  • Developing and executing the Player Development strategy.
  • Identifying, onboarding, and nurturing high-potential users, creating progression paths for prospective VIPs.
  • Leading and empowering the VIP Player Development team, mentoring executives to ensure proactive outreach, journey management, and a culture of continuous improvement.
  • Mapping all touch points, resolving friction points, and implementing enhancements or new digital experiences to boost engagement and lifetime value.
  • Planning, coordinating, and automating VIP events to maximize impact and efficiency.
  • Working with Product, Data, and CRM to optimize processes – leveraging analytics, segmentation, and marketing automation for scalable growth.
  • Partnering with Compliance and Customer Service to ensure seamless KYC and AML checks for VIPs.
  • Ensuring all calls, chats, and messages are used strategically to build trust and deepen re...

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