Performance Marketing Specialist – Home Improvement

About the Role

Boogie Team is looking for a results-driven Performance Marketing Specialist to manage lead generation campaigns for home improvement and contractor businesses in California and across the U.S.

You will develop paid media strategies, create campaign concepts, build lead funnels, implement tracking, and optimize performance across Meta Ads, Google Ads, Google Local Services Ads, and other relevant platforms.

The goal is to generate qualified homeowner leads and booked appointments for services such as remodeling, roofing, ADU construction, kitchen and bathroom renovation, HVAC, flooring, painting, landscaping, solar, and windows.

Key Responsibilities

• Build and manage paid lead generation campaigns across Meta Ads, Google Ads, and Google Local Services Ads.
• Develop strategies based on service type, target market, homeowner profile, c...