Performance Marketing

Job Overview
The Performance Marketing Specialist will be responsible for planning, executing, and optimizing data-driven digital marketing campaigns across multiple channels. The role focuses on driving customer acquisition, engagement, and retention while maximizing ROI. The ideal candidate is highly analytical, detail-oriented, and experienced in managing paid media, tracking performance metrics, and implementing growth strategies.

Key Responsibilities

• Plan, launch, and optimize paid campaigns across channels such as Google Ads, Facebook/Meta, TikTok, and other digital platforms.
• Manage budgets, bids, and performance metrics to maximize ROI and achieve KPIs.
• Conduct A/B testing of ad creatives, landing pages, and targeting strategies to identify best-performing approaches.
• Analyze campaign data and generate reports with actionable insights and recommendations.
• Collaborate with the creative and content teams to develop comp...