Performance Marketing Manager

Job Title: Performance Marketing Manager

Job Location: Noida Sector 16

Key Responsibilities:

 Develop, execute, and optimize ROI-driven campaigns across channels including Google Ads, Meta

(Facebook/Instagram), LinkedIn, YouTube, Programmatic, and Affiliate Marketing.

 Manage budgets and allocate spends efficiently to maximize ROAS (Return on Ad Spend).

 Conduct A/B testing of ad creatives, audiences, and landing pages to improve campaign performance.

 Monitor, analyze, and report campaign performance using tools like Google Analytics, Data Studio, Power BI,

etc.

 Collaborate with creative, content, and product teams to ensure alignment of campaigns with business objectives.

 Implement strategies for lead generation, retargeting, funnel optimization, and conversion rate

improvement.

 Stay updated on the latest digital marketing trends, tools, and industry...