Performance Marketing Lead

About the Role We are looking for a highly driven and strategic Performance Marketing Lead to join our team at the Calicut office. The ideal candidate should have strong expertise in Meta Ads and a solid understanding of Google Ads, SEO, website performance, and digital growth strategies. This role requires someone who can lead campaigns end-to-end, optimize performance metrics, and contribute to overall business growth through data-driven marketing. Key Responsibilities ● Plan, execute, and optimize high-performing campaigns across Meta platforms (Facebook & Instagram). ● Manage and monitor paid campaigns on Google Ads including Search, Display, and YouTube. ● Analyze campaign performance, ROAS, CPL, CAC, and other marketing KPIs. ● Work closely with creative, content, and tech teams to improve campaign effectiveness. ● Understand landing page performance, website conversion optimization, and user journey. ● Coordinate with website and SEO teams to improve organic and paid growth. ● G...