Job Description
Job Title: Performance Marketing Specialist
Location: 4th floor. 765, 16th main road, 22nd Cross Rd, Sector 3, HSR Layout, Bengaluru, Karnataka 560102
Experience: 1+ year in performance marketing/Google ads
Key Responsibilities:
- Plan, execute, and optimise paid marketing campaigns across Google Ads, Facebook, Instagram, and other digital platforms.
- Monitor campaign performance, analyze data, and make data-driven decisions to improve ROI.
- Conduct A/B testing on ad creatives, landing pages, and targeting strategies.
- Manage budgets efficiently to maximize lead generation and conversion rates.
- Research and implement new strategies to improve campaign effectiveness.
- Collaborate with content and design teams to create engaging ad creatives.
- Generate performance reports and provide insights for continuous improvement.
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