Job Description
Here are some things that we'd want you to help lead and execute:
- Be accountable for all PPC campaigns (search, display, YouTube & P-Max, Meta ads)
- Hands-on experience with Google Adwords (search, Shopping, Perf Max & YT) and Meta marketing
- Develop, implement, and manage paid search and paid social campaigns to generate high-quality leads
- Set up, manage, and optimize Meta ads (Facebook and Instagram) including campaign objectives, audience targeting, and ad creatives
- Conduct keyword research, ad copy creation, and A/B testing for Google Ads (Search, Display, Video, Shopping)
- Expertise in Meta (Facebook and Instagram) advertising, including:
Facebook Ads Manager /Instagram Ads / Audience Insights and Custom Audiences /Retargeting and Lookalike Audiences /Dynamic Ads /Video Ads.
- Strong understanding of all Google Ads formats, including:
Search Ads / Display Ads /Video Ads (YouTube) /Shopping...
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