Performance Marketing Analyst

We're looking for a Performance Marketing Analyst to join our team and help us track, measure, and optimize the impact of our marketing campaigns. This role is focused on ROI and continuous improvement. You'll work closely with leadership to ensure our marketing efforts are efficient, data-driven, and aligned with business goals.

Responsibilities

• Own campaign performance tracking and reporting across channels
• Analyze ROI and provide actionable insights for optimization
• Partner with marketing and product teams to refine campaigns
• Experiment with new approaches and measure their effectiveness
• Present findings and recommendations clearly to stakeholders
• Coordinate channel specialists to obtain accurate reporting on their lead generation outcomes, and ensure their leads are captured in the CRM in a timely, accurate manner.
• Implement and report on conversion rate optimization (full funnel) metrics.
• Familiar...