Performance Marketer

**Job Title: Performance Marketer (Part-Time | Remote)

Karachi-based candidates preferred**
We are looking for a results-driven Performance Marketer to join our team on a part-time, remote basis. The ideal candidate will have strong hands-on experience running and optimizing paid campaigns across Google Ads, Meta (Facebook & Instagram) Ads, and TikTok Ads, with a clear focus on ROI and growth.

Key Responsibilities
Plan, launch, manage, and optimize paid advertising campaigns on:

Google Ads (Search, Display, YouTube)

Meta Ads (Facebook & Instagram)

TikTok Ads

Develop performance-driven strategies aligned with business goals

Conduct audience research, A/B testing, and creative optimization

Monitor daily performance, budgets, and KPIs (CPA, ROAS, CTR, conversions)

Analyze data and prepare performance reports with actionable insights

Collaborate with design and content teams to improve ad creatives

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