Job Description
Role Description:
We are looking for a data-driven and growth-focused Performance Marketer to plan, execute, and optimize paid advertising campaigns across digital platforms.
The ideal candidate understands audience psychology, funnel strategy, and performance metrics, and can turn ad spends into measurable revenue growth.
Key Responsibilities:
We are looking for a data-driven and growth-focused Performance Marketer to plan, execute, and optimize paid advertising campaigns across digital platforms.
The ideal candidate understands audience psychology, funnel strategy, and performance metrics, and can turn ad spends into measurable revenue growth.
Key Responsibilities:
- Plan and execute paid campaigns on Meta (Facebook & Instagram).
- Develop full-funnel campaign strategies (Awareness → Consideration → Conversion).
- Conduct audience research and competitor analysis. Create, test, and optimize ad creatives and copies.
- Monitor KPIs such as CPR, CPL, CAC, CTR, ROAS.
- Scale high-performing campaigns while maintaining profitability.
- Set up and manage tracking (Meta Pixel, Conversions API). Analyze data and generate performance reports with actionable insights.
- Collaborate with creative and ...
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