Job Description
- Plan, execute, and optimize paid ad campaigns across Google, Meta (FB/IG), LinkedIn, and other performance marketing platforms.
- Manage monthly budgets, bid strategies, and ROAS goals to maximize efficiency.
- Perform audience research and segmentation to refine targeting strategies.
- Monitor KPIs such as CTR, CPC, CPA, conversion rates, and implement A/B testing strategies.
- Analyze performance data and create actionable reports with insights and recommendations.
- Collaborate with content, design, and web teams to develop high-converting ad creatives and landing pages.
- Stay updated with industry trends, algorithm updates, and platform innovations.
- Manage remarketing and funnel strategies to nurture prospects through the buyer.
- Use tools like Google Analytics, Google Tag Manager, and heat-maps to assess user behaviour and optimize conversion funnels.
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