Job Description

Performance Marketer – B2B

Experience: 5–6 Years

Location: Chennai (WFO)

About the Role

We are looking for a B2B Performance Marketer with strong experience in lead generation and demand marketing for B2B, SaaS, or IT services. The candidate should be highly analytical and hands-on with paid platforms.

Key Responsibilities

  • Plan, execute, and optimize B2B paid campaigns across Google Ads, LinkedIn Ads, and Meta.
  • Build and optimize lead generation funnels and landing pages.
  • Manage campaign budgets and improve CPL, CAC, and ROI.
  • Target decision-makers (CXOs, IT Heads, Directors).
  • Run retargeting and nurture campaigns.
  • Track performance metrics and generate reports with insights.
  • Work closely with sales and content teams for lead quality improvement.

Required Skills

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