Performance Marketer

JD for Performance Marketer:

Responsibilities:

Being informed of the latest developments and trends in PPC and being the in house expert;

Analysing the success of the paid campaigns;

Reporting the results of campaigns to key stakeholders;

Planning and developing an effective paid media strategy;

Gather data and report on campaign statistics to help to improve overall campaign performance, traffic, ACPC, ACoS / ROAS, CTR;

Plan and implement organic and paid search initiatives;

Leading across paid media activity, across key channels, including Google Ads & Facebook and Instagram advertising

Manage and monitor spend for PPC and SEO in lines with digital budget;

Facebook Ads;

Budget planning and budget management with flexible month/annual PPC budgets;