Job Description

About the Role

Mentor Match is looking for a Performance Copywriter to craft high-converting ad copy across Google, Meta, and other digital channels. You'll write scroll-stopping, results-driven copy that drives tutor sign-ups and parent/student enrollments across our IGCSE, British, American, IB, and CBSE curricula.

What You'll Do

  • Write and test ad copy (headlines, primary text, CTAs) for Meta, Google, and affiliate campaigns
  • Collaborate with the performance marketing team to align copy with campaign goals and audience segments
  • A/B test messaging to optimize CTR, conversion, and cost-per-acquisition
  • Adapt tone and messaging for different audiences (parents, students, tutors) and markets (UAE, India)
  • Write landing page copy, email campaigns, and social ad creatives
  • Stay on top of trends in performance marketing and edtech messaging

Ready to Apply?

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