Paid Search Marketer

Overview

We are seeking a Paid Search Marketer to support our paid search efforts on Google Ads and Bing Ads. This role is responsible for planning, executing, and optimizing paid search campaigns across platforms to drive engagement and conversions.

Responsibilities

• Develop and implement paid search campaigns that align with business goals.
• Conduct in-depth keyword research and competitive analysis to inform campaign strategy.
• Set up, monitor, and optimize campaigns on platforms like Google Ads and Bing Ads.
• Craft compelling ad copy designed to drive clicks and conversions.
• Manage daily and monthly advertising budgets to maximize ROI and cost efficiency.
• Prepare performance reports and provide actionable insights for campaign optimization.
• Implement A/B testing to refine ad copy, targeting strategies, and landing pages.

Requirements

• 3+ years of experience managing paid...