Paid & Performance Marketing Lead

Job Position: Paid & Performance Marketing Lead

Company: Pro Coffee Gear

Location: Remote (global)

Type: Full-time

Reports to: VP of Product & Growth

About Us: Pro Coffee Gear is a fast-growing ecommerce and wholesale distributor of commercial and home espresso equipment. We serve cafés, roasters, restaurants, and serious home baristas with new and refurbished espresso machines, grinders, and accessories from the most respected brands in coffee. We’re building a disciplined, data‑driven growth engine — and paid media is a critical part of that foundation.

What You’ll Do

Paid Media Strategy & Performance Ownership

• Define and lead the overall paid acquisition strategy across Google and Meta.
• Own budget allocation, channel prioritization, and performance outcomes.
• Set clear KPIs and hold agencies accountable for r...