Paid Media Strategist

About The Job
At EyeCarePro, we are the leading digital marketing agency dedicated exclusively to helping eye care practices grow through innovative, data‑driven strategies. Our team leverages advanced SaaS platforms, proprietary systems, and AI‑driven tools to deliver measurable results and continuously improve how we serve our clients.

Johannesburg, South Africa

Key Responsibilities

• Develop and execute data‑driven social media strategies focused on audience growth, engagement, brand awareness, patient acquisition, and lead generation.
• Manage organic and paid social media campaigns across Facebook, Instagram, LinkedIn, TikTok, and X (Twitter).
• Create and maintain engaging content calendars aligned with client goals and marketing initiatives.
• Identify opportunities to improve campaign performance through audience insights, platform trends, and competitive analysis.
• Manage multiple client accounts ...