Paid Media Specialist

About the Product For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections. Job Purpose The Media Specialist is responsible for the setup, execution, and optimizations of digital media campaigns, across Paid Search (Google, Bing), Paid Social (Meta, LinkedIn, TikTok, etc.), and Display/Streaming Programmatic media. This role involves hands-on campaign setup, optimization, and reporting across all channels. Duties and Responsibilities Cross-Channel Campaign Management (Search, Social, Display, Programmatic) Lead the setup and execution of Paid Media campaigns across paid social, paid search and Programmatic. Execute optimizations around keyword performance, campaign structure, targeting, and other facets of Paid Se...