Paid Media Specialist

REQUIREMENTS Minimum 5 years of experience in an agency role focused on Paid Ads or Performance Marketing Google Ads Certified , with advanced knowledge of Google Tag Manager (GTM) , GA4 , and campaign optimization Strong technical confidence and proven ability to work independently Excellent communication skills, with the ability to clearly interpret data and strategic insights Self-managed, focused, and highly structured in approach to work Track record of long-term commitment in previous roles Genuine passion for travel, nature, and Africas tourism industry DUTIES Effectively manage workload capacity , prioritizing tasks and meeting deadlines in a with creative and strategy teams to align performance marketing with brand storytelling and campaign objectives Set up and manage tracking and analytics using Google Tag Manager (GTM) , Google Analytics 4 (GA4) , and UTM parameters to ensure accurate, actionable insights Design, implement, and optimize paid advertising campaigns across Goo...