Paid Media Specialist

Group Company: LS Digital

Designation: Sr. Specialist

Office Location: Bengaluru, Gurugram, Ghansoli Navi Mumbai, Mumbai

Position description: Manage, review, and perform daily account responsibilities associated with Google Ads, Bing, and other search platforms for a variety of clients | Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics | Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals | Provide oversight and manage new paid search campaigns, ad groups, and accounts, and aid in the creation of paid search marketing initiatives | Provide oversight, manage, and generate weekly and monthly client reporting for all major metrics, goals tracking, revenue trackin...