Paid Media Analyst

Responsibilities

- Implement and set up effective paid search strategies on Google and Facebook in accordance with the strategy provided.

- Select and recommend keywords based on targeted audience..

- Conduct fortnightly audits and STA (search term analysis) of all facebook and google ad accounts.

- Monitor budgets and adjust bids to gain better ROI

- Monitor campaign progress and identify/fix issues (verification, billing failure etc, policy violations etc)

- Conduct multivariate, split tests and implement changes as required

- Produce reports for clients and management eg dashboards

- Reduce the risk of click fraud

- Set up end to end conversion tracking for Google and Facebook ads

- Meta Ads, including ecommerce accounts and campaign management, commerce manager, and pixel tracking

Qualifications...