Paid Acquisition Manager

Experience:

5-8+ years of hands-on experience in performance marketing, specialising in Meta & Google Ads, preferably in EdTech/consumer/subscription businesses

Job Description:

To lead and scale Bhanzu’s paid acquisition efforts, driving high-quality leads (or paid enrollments) at efficient cost, while continuously optimising campaigns, creatives, and funnels. You will own strategy, execution and measurement of growth via performance marketing channels, working cross-functionally with content, creative, analytics, product, and operations teams.

Key Responsibilities:

• Mentor / lead a team of performance marketers.
• Define and own the Performance Marketing strategy across paid channels, aligning with Bhanzu's growth/revenue/enrollment goals.
• Manage campaign setup, optimisation, and scaling: keyword research, audience targeting, bidding & budget management.