Owned Media Specialist

WHAT YOU’LL DO
As an Owned Media Specialist, you will own the strategic planning and execution of H&M’s email and push channel strategy. You will align on cross-functional goals to drive omni sales performance and customer centricity, and focus on customer growth, engagement and retention.

As an Owned Media Specialist, you are responsible for; 

• Managing the day-to-day execution, testing, optimization and reporting of marketing campaigns across Email & Push notifications (app)
• Collaborating with internal stakeholders, such as ecommerce site planners, content editors, brand insights analyst & the loyalty team to deliver best practice communications
• Delivering locally segmented communications to drive new customer acquisition, engagement and conversion, including send timings & frequencyDriving data-led improvements of all eDM campaigns – be the owned channel expert at H&M (analyze results and p...