Job Description

DiDi Global Inc. is a leading mobility technology platform providing app‑based services globally.

In this role, you'll be…

User Acquisition
  • Contribute to the development and execution of comprehensive user acquisition strategies across various channels, including viral social media campaigns, Key Opinion Leader (KOL) partnerships, and offline initiatives.
  • Establish seamless conversion paths to onboard users from DiDi's ride‑hailing and payment services to the food delivery platform.
User Retention
  • Contribute to the design and implementation of tiered retention programs.
  • Leverage behavioral data to proactively identify and mitigate user churn risks.
Market Analysis & Strategy
  • Closely monitor market competition and develop agile response strategies.
  • Provide regular market intelligence reports and key performance indicator (KPI) dashboards.
Cross‑...

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