Job Description

Job Description

Kenya Wine Agencies Limited (KWAL) is the leading manufacturer and distributor of wines and spirits in Kenya , Eastern and Central Africa region.


On Trade (HORECA) Manager

Job Purpose


This position is responsible for driving sales volume and value targets for the assigned channel (Horeca) by implementing and executing strategies, team leadership and people management while managing marketing activities within the channel and resolve as well as well as attend to customer queries and complaints.


Main Responsibilities


Development of HORECA Plans

  • Develop and implement strategies and tactical plans for HORECA to ensure sustained business growth in the assigned customer market in line with the overall KWAL strategy of winning in premium with beer and near-beer

  • Gather, interpret and utilize multiple information sources to develop customer-specific tacti...

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