NPD Manager — Makeup

Why this role is exciting

As NPD Manager , you will own the creative, technical, and strategic development of SARELLY’s future product lines. This role sits at the core of the brand: translating Latin beauty needs, cultural insight, and bold creative vision into high-performing makeup and accessories that resonate with our Gen Z audience across digital, retail, and experiential channels.

Beyond product development, this role is deeply creative. In close partnership with the Chief Creative Officer , you will lead the ideation and execution of SARELLY’s product campaigns — from concept development to photoshoots, video commercials, and PR moments. You’ll help create the unique launch concepts where SARELLY thrives: culturally sharp, emotionally resonant, and visually iconic.

This is a builder role for someone who deeply understands makeup (textures, shades, performance), Latin consumer needs, and how to bring products to life ...