Narrative Activation & Performance Lead

A top international university in Madrid is seeking a Narrative Activation & Performance Lead to join its dynamic brand team within the marketing department. This role supports the development of the institutional narrative ecosystem and translates narrative strategy into clear, coherent, high-performing written communication across priority touchpoints. This role co‑develops narrative systems and leads end‑to‑end execution: deployment, quality control, performance measurement, and continuous optimization. The role requires strong cross‑functional collaboration, multi‑stakeholder management, and team coordination in a fast‑paced, multicultural environment.

Key Responsibilities

• Support the evolution of the narrative ecosystem, ensuring consistency across various levels of messaging.
• Translate narrative and verbal identity frameworks into practical guidance, briefs, trainings and content blueprints.
• Lead written content workflows across p...